Season the beef cubes with salt and black pepper.
In a large skillet or pan, heat the vegetable oil or clarified butter over medium-high heat.
Add the chopped onion and cook until softened and golden brown, about 5 minutes.
Stir in the minced garlic and ginger, and cook for another 2 minutes until fragrant.
Stir in the Berbere spice mix, paprika, ground cumin, ground coriander, and ground turmeric. Cook for 1-2 minutes to toast the spices.
Add the beef cubes to the skillet and cook until browned on all sides.
Stir in the diced tomato, bell pepper, and green chili peppers.
Pour in the beef broth and bring to a simmer.
Reduce the heat to low and cover the skillet. Simmer for about 10-15 minutes, or until the beef is tender and cooked through.
Adjust the seasoning with salt and black pepper to taste.
Garnish with chopped fresh cilantro or parsley.
Enjoy your meal!